Instagram business chat is a popular feature on Instagram that helps businesses to chat and connect with their customers. Instagram business chat is available only on business accounts. This feature was created to help business owners so that they can expand their business using Instagram. Business chat enables you to respond directly to enquiries, offer support, and build customer relationships through personalised conversations. You can solve their problems related to your products directly on chat.
Instagram’s business chat feature also improves audience engagement and social media presence. By using this feature you can get benefits with automated replies that save time and create meaningful interactions.
But if you have a private account on Instagram then businesses that do not follow you can not see any private information.
A personal profile can be changed into a business profile by following some simple steps but a private account needs to be converted into a public account first.
Steps to follow to create a business profile.
Step 1: Create an Instagram account or use an existing account.
Step 2: Tap on the profile and click on the three-line icon in the right corner.
Step 3: Click on settings and privacy, tap on account privacy and switch your account to public.
Only after making your account a public account you can convert your account to a business account.
Convert your public account to a business account.
Step 4: Click on the profile and tap on the three-line icon in the right corner.
Step 5: Then tap on the setting and privacy.
Scroll down to the option account type and tools and click.
Step 6: Tap on the switch to the professional account then tap to continue.
Step 7: Select a category for your business account and tap done.
Step 8: Then select your category business and tap next.
Step 9: Then add contact details and tap next. If you want to skip this part you can tap on the don’t use my contact information.
Then there are some more steps just tap on skip and again skip.
You can hide or display business information on your profile.
Bonus Read: How to Invite Collaborators on Instagram After Posting
Benefits of switching a private account to a business account
- You can see insights to understand what your audience likes.
- It enables you to use the professional dashboard to track performance and access tools.
- You can choose to hide/show business information on your profile.
- Businesses can offer personalised responses using business chat.
- Increase engagement with customers and build a strong relationship with customers.
How to automate responses in a business chat?
1. Tap on the chat icon at the top right.
2. Click on “Set up automated responses”.
3. Select “Get Started”.
4. Add your FAQs with clear and meaningful answers.
5. You can add only up to four questions and answers, so make sure you use commonly asked questions.
Things to keep in mind while enabling in-chat payment
1. Make sure you have set up an Instagram shop and your account is connected to Facebook.
2. Go to your Instagram dashboard and choose “Get paid in chat”
3. Enter your bank details appropriately and initiate a payment request.
Conclusion
In this blog, we have clearly mentioned the steps you need to follow to create a business profile and enable business chat. Business chat is no doubt an amazing feature for business owners, it improves conversion rate, engagement with clients and make payments hassle-free.
